How to Automate Your Cannabis Marketing This Year
As the cannabis industry gets more and more saturated, so do your business’s marketing demands. In 2021 it takes more effort than ever to get your brand to stand out.
If you’re a canna-businesses owner, you probably get what we’re talking about.
Just imagine: Blogging. Paid ads. LinkedIn. YouTube. Instagram, Tic Tok, and social media management. Email marketing. It can be hard knowing where to put the bulk of your attention — let alone where to begin!
And big cannabis companies (think Tilray or Aurora cannabis) have it the easiest. Many of them have in-house marketing experts who are able to handle content creation from A-Z.
Small-to-medium sized companies, though?
For them it’s a different story. Creating consistent streams of marketing content often requires bouncing from one freelancer or agency to the next. Business owners have to tie up all the spare pieces themselves.
That was the old way of doing things, at least.
But now it’s 2021, and at Leaf Contact, we feel it’s time for a change. One of our biggest goals is to help cannabis brands get their entire marketing program on autopilot.
It’s true — we can help you take care of all things marketing, content, and advertising. Here’s how.
- Social Media
- Digital Consulting
- Web Design
- Content Marketing
Social Media (CBD, THC, and more)
Social media has been important for cannabis companies since the cannabis plant first came into popularity. And that trend doesn’t seem to be changing anytime soon — a brand’s social media presence is still super important today.
Leaf Contact can help optimize your social media marketing by leveraging our network of influencers, micro influencers, and industry experts. We can also help dial in a consistent-but-convenient social media posting schedule that works for you. Get your Instagram on autopilot!
SEO has always been important for companies that want to stand out…and it probably always will be. Yet the metrics that search engines use to determine which brands make it to page one are always changing.
Our team can help you stay up-to-date on current SEO trends. We use both on-site and off-site SEO to ensure your content is seen.
Here’s a word of advice: in your quest for search engine optimization, don’t neglect some educational content. Chances are your customers are wondering about cannabinoids, cannabidiol, and more.
All you medical marijuana brands may want to use SEO to highlight CBD and THC’s effectiveness against conditions like epilepsy and neuropathy. Consider drawing from top CBD/THC studies and interviewing industry experts like Dr. Ethan Russo or Dr. Dustin Sulak. Consider making some blog posts about cannabis legalization, too.
And even local businesses like dispensaries and brick-and-mortar retailers need SEO. Is your business based in New Jersey? New York? Or even just all across North America? Your SEO should be aligned with that.
PPC (cannabis industry-specific)
Cannabis may be legal in many areas in 2021, but legalization didn’t change everything.
Cannabis companies still run into roadblocks with pay-per-click ads, and Facebook, Instagram, and many other sites seem set on making cannabis advertising difficult!
Our team at Leaf Contact understands how the cannabis market works — PPC ads included. We can help your brand stand out in the THC/CBD market by getting creative with your paid advertising.
Maybe your brand knows it needs marketing help…but doesn’t quite know where to begin.
Our digital consulting service can help point you in the right direction. We’ll help you hit the growth rates and gain the market share you’re looking for. By leveraging the latest market trends, we can help you make truly informed marketing decisions.
Almost regardless of the specific cannabis niche your company is in, its online presence should radiate health, wellness, and overall good vibes. An unwelcoming, out-of-date website design doesn’t help anyone!
If your business is based around e-commerce, its web design may be even more important. Tinctures, topicals, vapes, CBD oil, and other cannabis products should be arranged in easy-to-find categories.
In case you had any doubts about the importance of e-commerce, last year’s pandemic and its shutdown of retail stores should’ve cleared them up. Brands with a strong web presence can take advantage of the cannabis market and its consistent market growth. Brands without it risk getting left behind.
Content Marketing (for THC and CBD products)
Attention, cannabis start-ups: content is still king.
We can help you create educational content that relates back to your products. Do you specialize in terpene-rich cannabis strains? We can set up your content marketing so it highlights that. Do you source your CBD products from organic hemp in Spain? Cool! Let’s talk about it.
Our digital marketing team can help your brand walk the delicate line of marketing its products…without making medical claims and getting in trouble with the FDA.
To learn more about Leaf Contact’s services just click here. We look forward to helping you automate your marketing and rise to the top of the cannabis industry!